Generated by All in One SEO v4.9.7.2, this is an llms.txt file, used by LLMs to index the site. # Bolger Fusing the power of technology with the craftsmanship of print ## Sitemaps - [XML Sitemap](https://bolger.com/sitemap.xml): Contains all public & indexable URLs for this website. ## Posts - [Navigating USPS Service Standard Changes for Our Clients](https://bolger.com/navigating-usps-service-standard-changes-for-our-clients/) - - Bolger Direct Mail - [Offset Printing Trends to Watch in 2025](https://bolger.com/offset-printing-trends-to-watch-in-2025/) - Offset Printing Trends to Watch in 2025 As we look ahead to 2025, offset printing is poised for some exciting developments. From advancements in sustainable printing techniques to the integration of cutting-edge digital technologies, the offset printing industry is evolving to meet the changing demands of businesses and consumers. In this blog post, we’ll explore - [What is EDDM and is it Right For Your Business?](https://bolger.com/what-is-eddm-and-is-it-right-for-your-business/) - Connect with Your Community: The Power of Direct Mail in 2024 In today’s fast-paced digital world, where inboxes overflow and attention spans dwindle, direct mail offers a unique opportunity to forge genuine connections with your local community. With a tangible piece of mail in their hands, consumers experience a “mail moment” – a moment of - [Brands We Love: Field Notes](https://bolger.com/brands-we-love-field-notes/) - A celebrity in the graphic design world, Aaron Draplin has plied his trade for an impressive list of globally recognized brands. He even teaches seminars on the subject to aspiring designers, many of whom have been inspired by his work and charisma to pursue the same career track. Nowadays, however, Draplin is probably just as well-known - [Feature: Blake Howard Discusses His New Book Radically Relevant](https://bolger.com/blake-howard-discusses-his-new-book-radically-relevant/) - The ad industry veteran talks rebranding exercises, the importance of brand clarity, ways to govern your brand identity, and why branding doesn’t have to be as complicated as we like to make it. Blake Howard says he authored his new book, Radically Relevant, to “condense 20 years of brand strategy, as well as visual and - [8 Types of Logos and How They Can Capture Your Audience](https://bolger.com/8-types-of-logos-and-how-they-can-capture-your-audience/) - Communicating effectively with the public requires subtle touches, like whispering into a potential buyer’s ear and urging them to pick your brand over everything else on the market. An astute nudge in the right direction eases customers into feeling inspired by branding tactics, rather than commanded. That’s where logos come into play. If billboards and - [The 2023 Logo Trend Report by LogoLounge — Q4-2023](https://bolger.com/the-2023-logo-trend-report-by-logolounge-q4-2023/) - What do flora, asterisks, and Ritz crackers have in common? They’re all trending elements in corporate logos, according to the 2023 Logo Trend Report from LogoLounge, a digital library of more than 400,000 logos from around the world. And as such, they all in some degree reflect changes in society, according to Bill Gardner, founder - [Facebook Marketing: A Q&A With Mari Smith](https://bolger.com/facebookmarketing/) - “Class is in session as the Queen of Facebook Marketing explains how to target your audience, the best-performing content types, what metrics to rely on, how to deal with those pesky algorithms, and much more. The key to Facebook marketing is to really understand your audience deeply, craft compelling offers, refine your ad copy, and - [Feature: What Can Generative AI Do for You?](https://bolger.com/feature-what-can-generative-ai-do-for-you/) - Marketing disciplines are quickly adopting artificial intelligence in one form or another. Is it a threat, a benefit, or a complementary tool for writers, designers, and content creators? Performing even a casual search on the benefits and risks associated with artificial intelligence will leave you scrolling for days. The arguments for it—increased productivity, reduction - [Insights: Copyrights, Publicity Rights, and Trademarks — Q3-2023](https://bolger.com/insights-copyrights-publicity-rights-and-trademarks-q3-2023/) - Q&A with Your Ad Attorney, Inc. Founding Partner Alina Lee and Senior Associate David Bennett Alina Lee is the founding partner of the law firm Your Ad Attorney, Inc. Her firm helps busy agencies and brands proactively protect their marketing campaigns, intellectual property, and business revenue through practical legal advice. She also serves as - [Brands We Love: Pela](https://bolger.com/brands-we-love-pela/) - Like so many great entrepreneurial ideas, the birth of Athletic Brewing Company in 2017 was a very personal one. Cofounder Bill Shufelt had quit drinking alcohol a few years earlier to train for an ultramarathon, and while he liked the way his new lifestyle made him feel, he still longed for the taste of a - [Insights: A New Edition of the Content Marketing Bible](https://bolger.com/insights-a-new-edition-of-the-content-marketing-bible/) - Epic Content Marketing, a book released in 2013 by Joe Pulizzi, is considered the gold standard on a topic Pulizzi knows inside and out. Nearly a decade later, Pulizzi, along with Brian Piper, has written a second edition with sections on data, AI, Web3, and community. Piper told us what to expect from the second - [Competitive Research: Understanding the Who, What, Where, and When of Your Competition](https://bolger.com/competitive-research-understanding-the-who-what-where-and-when-of-your-competition/) - T o gain a competitive edge, your business needs to conduct competitive research—and that entails much more than simplyascertaining who your competitors are. The most effective competitive research encompasses analyzing your business’stactics and results against those of your direct competitors as well as those of other organizations in your industry B y benchmarking against both - [Gadgets We Love: For Writers](https://bolger.com/gadgets-we-love-for-writers/) - As a marketer—and especially as a writer—your job often boils down to the daily moving of words,ideas, and content from your brain onto your screen. Unless you have a courtroom stenographer followingyou around all day every day, that can be a time-consuming process. We decided to share our collectivefavorites gadgets, applications, and software to help - [Building a Marketing Team from Scratch](https://bolger.com/building-a-marketing-team-from-scratch/) - “How does one of the first international travel tour companies stay on top for nearly a century, weathering a pandemic that halted global travel completely? It combines modern marketing tools and top-notch content with tried-and-true practices, such as direct mail. Forrest Leighton took over the marketing reins at PERSUIT in early 2022 and built his - [Brands We Love: Athletic Brewing Company](https://bolger.com/brands-we-love-athletic-brewing-company/) - Like so many great entrepreneurial ideas, the birth of Athletic Brewing Company in 2017 was a very personal one. Cofounder Bill Shufelt had quit drinking alcohol a few years earlier to train for an ultramarathon, and while he liked the way his new lifestyle made him feel, he still longed for the taste of a - [Tauck, Travel Beyond Ordinary](https://bolger.com/tauck-travel-beyond-ordinary/) - “How does one of the first international travel tour companies stay on top for nearly a century, weathering a pandemic that halted global travel completely? It combines modern marketing tools and top-notch content with tried-and-true practices, such as direct mail. When Arthur Tauck Sr. launched his first guided travel tour through New York and New - [Helping Power The Future of Print and Graphic Communications](https://bolger.com/helping-power-the-future-of-print-and-graphic-communications/) - Calling all graphic communications students and educators: the Print and Graphics Scholarship Foundation wants YOU! TODAY! The Print and Graphics Scholarship Foundation (PGSF) is no longer the best-kept secret in the printing industry. With nearly 70 years in operation, the $12 million organization is boldly occupying the intersection of today’s print and graphic communications industry - [How Marketing Can Support Remote Sales Teams](https://bolger.com/how-marketing-can-support-remote-sales-teams/) - Even if the “old ways” of site visits and conferences return, this new norm we are all experiencing will demand that sales professionals possess better digital selling skills and amplified personal branding. Insights from LinkedIn Expert & Author Viveka von Rosen By Tim Sweeney C OVID times mean distant times, and for those charged with - [What is Omni-Channel Marketing?](https://bolger.com/what-is-omni-channel-marketing/) - Today’s customers want to engage with brands across various devices and channels, from social media and text to print and bricks-and-mortar locations. Fortunately, the universe of marketing platforms designed to deliver these personalized engagement opportunities across multiple platforms makes this possible for today’s marketers. Increasingly, however, the multi-channel approach is giving way to a more - [What You Don’t Know About Printing and the Environment](https://bolger.com/what-you-dont-know-about-printing-and-the-environment/) - Protecting the environment for future generations should be a top priority for all of us. But sometimes fact and fiction get blurred. Take printing, for example. It’s sometimes unfairly blamed for killing trees and other environmental damage. Not true. Modern printing can be very eco-friendly and print service providers make sure they run their companies - [The Single Customer View](https://bolger.com/the-single-customer-view/) - The Single Customer View All marketers want to understand the customer experience in order to create more effective messages and campaigns. Yet most marketers are also keenly aware of the hurdles those messages face on their way to target audiences: unsubscribe lists, junk folders, the hit-and-miss nature of social media platforms, and often, a lack of - [Brands We Love: Chewy](https://bolger.com/brands-we-love-chewy/) - T here’s a saying that goes, “An unhappy customer is a chance to make a customer for life.” Of course, no business wants angry customers, and the first way to limit them is to offer impeccable service. Chewy—the direct-to-consumer, online retailer of pet products—has built its business by delivering best-in-class service and forging great relationships - [Simplified Editorial Calendars, 5 Easy Steps to Strategize and Organize](https://bolger.com/simplified-editorial-calendars-5-easy-steps-to-strategize-and-organize/) - Many of us begin the year by putting together a 12-month editorial calendar, believing that outlining the content for the year in advance will make the week-to-week and day-to-day execution much smoother by having the plan done in advance. However, thinking in terms of the annual (or even a six-to-nine-month) cycle locks your team into - [3 Sustainable Practices For Large Format Print](https://bolger.com/3-sustainable-practices-for-large-format-print/) - Today, more and more companies are looking to become more environmentally sustainable with their business practices. A common misconception is that printing is taxing on the environment (especially large format), but the realization is that with more technological advancements, large format printing can be green! We will review the 3 most common sustainability practices within - [Brands We Love: SOLGAARD](https://bolger.com/brands-we-love-solgaard/) - S olgaard defines itself as a “design-driven, sustainable luxury brand always ready for adventure.” Launchedvia Kickstarter in 2018 by Founder and CEO Adrian Solgaard, the company manufactures and sellssuitcases and backpacks, as well as accessories such as watches and a solar boombox. The company’smission is to offer premium products that improve life on the go. - [TikTok For Business](https://bolger.com/tik-tok-for-business/) - “T hat has been the response to using TikTok as a marketing tool in more than one meeting room over the last several years. Meanwhile, the app has exploded into a multigenerational platform that is home to diverse content, content creators, and, yes, many opportunistic brands. You can make all the “dancing teenagers” jokes you - [LinkedIn Newsletters: Yea or Nay?](https://bolger.com/linkedin-newsletters/) - I f you’re a LinkedIn user, chances are you’ve received notification of a LinkedIn newsletter produced by at least one of your contacts on the social media channel. According to marketing guru Jens Polomski, as of February 2022 more than 11,700 such newsletters existed. There are numerous reasons to consider launching a newsletter of your own - [Artificial Intelligence: [AI] in Marketing](https://bolger.com/aiinmarketing/) - AI tools can createbetter look-alikemodels for prospecting,determine the mosteffective contentmarketing, efficientlyset up and interpretA/B email and onlinetests, and help fine-tune messaging. Artificial intelligence, or AI, used to be the stuff of science fiction. Now it’s science—and marketing—fact. Ifyou’ve ever looked at your website performance via Google Analytics, asked Siri a question, or scrolledthrough a list - [TOMS: Brands We Love](https://bolger.com/toms-brands-we-love/) - TOMS CHARTS THE COURSE for a Comeback with Gen Z and a New Cause-Related Marketing Strategy It’s impossible to read a story about how to build your brand in 2022 without being told that you must have a purpose—some sort of higher calling that shows the contribution you make to the world at large. From - [Shama Hyder on the New PR](https://bolger.com/shama-hyder-on-the-new-pr/) - “Entrepreneur, CEO, and working-mom Shama Hyder helps B2B and B2C brands make meaningful connections with today’s customer through modern PR. We borrowed some of her precious time to learn about the shifting world of public relations and how it fits into a present-day marketing team. “The definition of ‘who is the media?’ has evolved tremendously,” - [Marketing Jobs Amid the Great Resignation](https://bolger.com/marketing-jobs-amid-the-great-resignation/) - Given how pervasive it has become in conversations about economic trends, it’s surprising that the Great Resignation was coined just over a year ago. Psychologist Anthony Klotz, a professor formerly at Texas A&M’s Mays Business School and now at UCL School of Management in London, created the term to describe the rapid increase of employee - [The End of Third-Party Cookies](https://bolger.com/the-end-of-third-party-cookies/) - When Google announced in January 2020 that it would stop supporting third-party cookies by the end of 2022, marketers began scrambling to understand how this would affect them—or at least, they did until COVID-19 hit. By spring 2020, the pandemic had pushed just about everything else, including third-party cookie deprecation, way down the list of - [What Facebook Ad Type Is Best for Your Campaign?](https://bolger.com/what-facebook-ad-type-is-best-for-your-campaign/) - Expert Resource: Logan Trautman, Inspire PR Group Logan Trautman is an account manager at Inspire PR Group, a public relations agency located in Columbus, Ohio. She specializes in digital marketing, social media strategy, influencer relations, content development, and project management. With more than five years of professional communications experience, Logan works with clients in a - [How Packaging Can Tell Your Brand Story](https://bolger.com/how-packaging-can-tell-your-brand-story/) - In 2022, designing great packaging is about more than just standing out on the retail shelf or leaping off the page on Amazon. Here we take a closer look at trends in the industry and get advice from design and branding expert Vicki Strull on how you can make your packaging further your brand story. - [Brands We Love : Who Gives a Crap](https://bolger.com/brands-we-love-who-gives-a-crap/) - Who knew that bathroom humor could pay such dividends and do so much good? Turns out, three guys who love toilet paper did. When Simon Griffiths, Jehan Ratnatunga, and DannyAlexander learned that more than 2.4 billion people—roughly 40 percent of the world population—didn’thave access to a toilet, they wanted to do something about it, so - [Upping Your Public Speaking Game](https://bolger.com/upping-your-public-speaking-game/) - “Whether you want to give the next big Ted Talk, speak more persuasively at work meetings, or feel less frightened when presenting to colleagues, the art of public speaking is a career necessity for marketing professionals. The good news: with practice, anyone can become great. Of all the talents bestowed upon men, none is so - [Keep Your Eye on the Prize! The Marketing-Job Career Path](https://bolger.com/keep-your-eye-on-the-prize-the-marketing-job-career-path/) - Keep Your Eye on the Prize! The Marketing-Job Career The marketing-job hierarchy spans entry-level roles to executive-level roles. It allows marketing professionals to pursue various areas of specialty, such as digital marketing, print marketing, B2B and B2C, web and online marketing and advertising, public relations, and social media, to name a few. Few careers offer - [Happy Centennial Better Homes & Gardens](https://bolger.com/centennial-better-homes-gardens/) - A makeover might seem like an odd 100th-birthday gift. But not when the recipient is Better Homes & Gardens. For its centennial, the magazine received a redesign, complete with a new logo, a larger trim size (9″ x 10 7/8″), and an upgrade in paper stock. What’s more, four covers were created for the September 2022 - [Building a Great Team Using Personality Tests](https://bolger.com/building-a-great-team-using-personality-tests/) - W hether you’re leading an executive team or building a small marketing team, personalities and individuals’ modi operandi can determine whether you have a high- or low-performing group. Especially in a tight labor market and a challenging competitive landscape, you want to be certain your team is working to their fullest potential—not just individually, but - [Extra Impressions of Your Message](https://bolger.com/extra-impressions-of-your-message-for-free/) - Informed Delivery from the US Postal Service sends consumers a preview of the mail they will receive later in the day. Consumers receive a morning email that displays images of soon-to-be-delivered letter-size mail. The great news for direct mail marketers and others communicating with their customers is the USPS distributes your message in an additional - [Manage Your Brand’s Communications 24/7/365](https://bolger.com/manage-your-brands-communications-and-campaigns-24-7-365/) - Many organizations, particularly those with user communities of employees, partners, and customers, face the challenge of how to manage brand communications to effectively reach these diverse audiences. And as channels and methods advance and converge, marketing and communication professionals find themselves spending more time on managing the tactics rather than building the strategy. As a - [Putting the Power in Your Hands](https://bolger.com/putting-the-power-in-your-hands/) - Most printing companies can deliver on promises of high quality and on-time delivery. They take pride in their work, have devoted years of effort into learning the craft, and have staffed their companies with printing experts dedicated to making sure print projects meet all their client’s requirements. Most organizations though, particularly those with distributed user - [Should You Be Worried About Direct Mail Delivery?](https://bolger.com/should-you-be-worried-about-direct-mail-delivery/) - The United States Postal Service becomes a hot news item about twice a year. The first is every January when the price of the retail postage stamp rises and, like any price increase, is not met with a lot of enthusiasm. The second is the unveiling of a cool stamp, such as John Lennon, Marvin - [Print Marketing– It’s Worth It!](https://bolger.com/print-its-worth-it/) - With all of the communication choices and channels, why choose print? After all, you need a designer, a writer, a production budget, and possibly even a budget for mailing. Is it worth that kind of an investment? In a word, yes. Any other answer would have had you falling off your chair, coming from a - [Making a Difference with Data](https://bolger.com/making-a-difference-with-data/) - Direct Mail marketing generates heightened engagement and customer response when incorporating the use of data to leverage personalization and versioning. Study after study, year after year, this is a well-documented and proven fact. With today’s data analytics tools and advanced print technologies, marketers can create highly targeted print pieces with an infinite number of variable - [How to Design a Successful Multi-Channel Marketing Campaign](https://bolger.com/how-to-design-a-successful-multi-channel-marketing-campaign/) - While many marketers continue to rely on single-approach marketing tactics—email, search, direct mail—for many others, there has been a monumental shift toward a multi-channel approach, and with good reason. Multi-channel marketing campaign success has been well-documented and with the advancement of tracking, analytics, and reporting tools, a multi-channel approach is easy to plan and manage. - [How to Include Print in a Marketing Automation Strategy](https://bolger.com/how-to-include-print-in-a-marketing-automation-strategy/) - Like many terms in the digital marketing lexicon, “marketing automation” is widely used in discussions and presentations but isn’t truly descriptive. Marketing automation usually focuses only on email automation and never embraces integrating print into the marketing automation mix. Adding direct mail is easy and combining triggered email and postal mail boosts the results exponentially. - [Customer Loyalty Programs & Marketing Strategy](https://bolger.com/customer-rewards-programs/) - On the most basic level, customer rewards programs are a retention strategy designed to motivate consumers to keep buying from their brand instead of the competition. When done well, they do much more. By Tim Sweeney W hile there are plenty of brands who have solved the loyalty program riddle and reaped the rewards, many - [Don’t Make These Direct Mail Marketing Mistakes](https://bolger.com/dont-make-these-mailing-mistakes/) - Does it seem that mailing should be simple? It’s old technology, right? To many, printing a direct mail piece and getting it to the recipients appears to be a low tech, low risk process that requires little expertise. That’s a dangerous assumption. Underestimating the complexity of high volume mail projects can turn profitable campaigns into - [Better Meetings Ahead](https://bolger.com/bettermeetingsahead/) - Steven Rogelberg ,PhD, “meeting scientist” and author of The Surprising Science of Meetings: How You Can Lead Your Team to Peak Performance Whether you are part of the C-suite or a team leader, you’ve no doubt led at least one meeting in the last few weeks. Only 20 percent of leaders who facilitate meetings have - [Commercial Printers & The Environment](https://bolger.com/printers-the-environment/) - The printing industry is dedicated to protecting the ecosystem. Commercial printers have taken steps to lower the environmental footprint in production facilities and reduce the environmental impact of products they create for their clients. Printers are accomplishing these objectives by combining procedural governance, infrastructure investments, and adherence to established guidelines. Certifications Many commercial printers submit - [Expanding Digital Printing with HP Indigo 100k](https://bolger.com/expanding-our-digital-printing-with-hp-indigo-100k/) - May 18, 2021 – Bolger Printing, a provider of commercial printing services in the US , has invested in a new HP Indigo 100K Digital Press to expand digital print capacity and support growing demand for high-impact printing applications using personalized data. The new HP Indigo 100K press is Bolger’s second investment in HP Indigo - [Tips to Building Your Personal Brand on LinkedIn](https://bolger.com/tips-to-building-your-personal-brand-on-linkedin/) - Viveka von Rosen, cofounder and Chief Visibility Officer at Vengreso, released an updated version of her book LinkedIn: 101 Ways to Rock Your Personal Brand in February. Following are seven pearls of wisdom to help you maximize your personal (and your company’s) LinkedIn potential. Find Viveka’s book on Amazon and check out her content on - [Does Digital-First Mean No More Print?](https://bolger.com/does-digital-first-mean-no-more-print/) - Corporate communication professionals have embraced the “digital-first” strategy in a big way. Recognizing the prominence of digital communication channels and basing design decisions on the use of those channels are commendable practices. Unfortunately, some have interpreted “digital-first” to mean “digital-only”. Neglecting to include print as a channel that complements and enhances the performance of digital - [Social Media For Small Businesses](https://bolger.com/social-media-for-small-businesses/) - So, Your Social Team Is a One- Person Show? Here’s Some Good News. For smaller businesses lacking big budgets, marketing tactics such as video remain daunting. This can be particularly true if your entire “social media team” consists of one or two people scrambling to stay abreast of the latest hot platforms—all while juggling customer inquiries and a 24/7 schedule. - [Disrupting an Industry with Innovation](https://bolger.com/disrupting-an-industry-with-innovation/) - Case Study Product Launch of the Index.01 Recyclable Running Shoe: A Look Behind the Curtain Salomon, an outdoor brand based in the French Alps, unveiled their new recyclable running shoe in the middle of a global pandemic, months before anyone would even be able to purchase it. Tim Sweeney, who leads global communications for the - [Amazon’s Latest Play—Print!](https://bolger.com/amazons-latest-play-print/) - The online commerce machine surprised everyone by publishing a printed toy catalog for the holidays. Are they simply traditionalists, or was there something more behind it? If you’re in your 30s or 40s, you probably spent at least a few November and December childhood weekends making your Christmas list from the Toys “R” Us holiday - [Paper Market Update](https://bolger.com/paper-market-update/) - This past year the commercial paper market has experienced the most significant changes in more than 20 years. Some say it has not undergone this amount of disruption since the 1970s. A combination of market drivers have contributed to paper price increases totaling as much as 20% or more over the last 18 months. The - [How Marketing Can Help Create Employee Connections](https://bolger.com/virtual-marketing-events/) - For many, the pandemic has contributed to a lack of connection—the type of connection that unites employees with each other and their company culture. With a little creativity, marketing teams can help foster that connection through virtual opportunities. We polled eight marketing and HR executives and asked for their ideas and personal experiences of virtual - [The Envelope, Please!](https://bolger.com/the-envelope-please/) - Y our outer envelope’s or sealed self-mailer’s appearance can be the key to whether your mailpiece gets opened or not—but choosing which creative strategy to lead with isn’t always an easy task. We’ve identified seven creative strategies to inspire you and help design the approach that will work best for you, your audience, and your - [Tips for Updating Your Logo](https://bolger.com/tips-for-updating-your-logo/) - Looking to update your brand logo? Bill Gardner, founder of Logo Lounge, offers a few pearls of wisdom. 1 Start with a Brand Audit Whether you are a client or a designer working on a new logo for a client, do a brand audit of old advertisements, products, logos, photos, letters, and whatever else the - [Gen Z: Creating a Culture Shift in Marketing](https://bolger.com/gen-z-creating-a-culture-shift-in-marketing/) - By Liz Brody Gen Z’s presence is hard to ignore. According to a Bloomberg analysis of United Nations data, and using 2000/2001 as the generational split, Gen Z nudged ahead of millennials in 2019 as the world’s largest demographic. T oday, Gen Z equates to 40 percent of US consumers and have a buying power - [What Is the Reading Curve in Direct Mail?](https://bolger.com/what-is-the-reading-curve/) - The Reading Curve The reader glances at the logo and date first, looks at the address block and salutation next, and then skips straight to the end of the letter to look at the signature and signatory. This path is called the reading curve. W hen it comes to understanding direct mail, no one has - [Touchpoints: What's Your Magic Number?](https://bolger.com/touchpoints-whats-your-magic-number/) - What does it take to convert? You may have heard of the marketing rule of seven, the long-held idea that it takes an average of seven interactions or exposures to a brand to convert a potential customer. However, we all experience an information overload these days—from radio, television, print, digital publications, social media, etc.—which means - [Is Data the New King?](https://bolger.com/data-is-king/) - By Tim Sweeney Jon Hinderliter’s new book, The Death of Content as King, examines what he says is a once-in-a-generation shift toward a reliance on data that marketers need to fully recognize. I f you are a marketer or creative who pursued your profession because you wanted nothing to do with statistics and survey results, - [The Fear of Data](https://bolger.com/for-designers-fear-of-data/) - The world is awash in oceans of data. Every time each of us engages in a transaction, answers a survey, browses a website, hands out a business card, or contributes to an online thread, we leave a bit of information behind. All that knowledge can be a huge help in honing relevant marketing messages that - [Want to Make an Impression? Send Something!](https://bolger.com/want-to-make-an-impression-send-something/) - Strategic sampling makes the right impression Everyone likes free stuff. It’s just how we humans are wired. Free product or print samples, kits, or other materials can be an effective marketing strategy that generates goodwill and customer-base growth. With today’s increasingly sophisticated technology, companies can execute this strategy with precision, timeliness, and efficiency. Physical product - [Best Practices for Printed Images](https://bolger.com/best-practices-for-images/) - Nothing beats the beauty of a crisp and finely detailed printed image. Or the rush of cracking open a book fresh off the press. At the same time, printing can be a complicated process with multiple variables and exacting specifications for sending a file to print. To make the process less complex, let’s have a - [Rediscovering Print](https://bolger.com/rediscovering-print/) - For the last several years, companies spent most of their time and budgets focusing on digital communication channels. In a rush to exploit social networks and the latest messaging platforms, business communicators stopped exploiting printed materials as principal drivers for customer interaction. Recently, they have begun exploring ways to add print back into the communications - [Reducing Stress at Open Enrollment With Digital Printing](https://bolger.com/open-enrollment/) - The traditional benefits open enrollment period is busy and stressful. Employees must consume a great deal of information and make decisions that will affect their families for an entire year. The days leading up to enrollment deadlines are filled with employees seeking guidance and asking questions of the HR or benefits administration staff who struggle - [Changing Privacy Laws](https://bolger.com/changingprivacylaws/) - I f you don’t know it by now—and you should—just about everything you do online is recorded. From the websites you use to the products you shop for and the social media posts you click on, it’s all collected, compiled, and analyzed in your own personal digital dossier . . . which you’ll never see. - [The Future is Green](https://bolger.com/the-future-is-green/) - C onsumers these days are continually encouraged to “go paperless” in order to “go green” based on outdated notions that paper is wasteful and that ink is made from petroleum products. The truth is that commercial printing and paper manufacturing is, in fact, a leading industry in sustainability. When choosing print, brands can actually create - [Women In Print: Judy Barth](https://bolger.com/women-in-print-judy-barth/) - #PrintHERStory Month How did you get involved in print? I had just graduated with a junior Accounting degree and interviewed for a position at Bolger in the Accounting department. I didn’t get that position, but a month later was offered a different 6-month temporary position, and that was almost 37 years ago. I started out - [Women In Print: Claressa Gorman](https://bolger.com/women-in-print-claressa-gorman/) - #PrintHERStory Month How did you get involved in print? I have always been a creative person and enjoyed art. I got started by being a Graphic Designer out of college for a small mouse pad company that decided to move to International Falls. I had to find another job and landed one at a small - [Dunkin Donuts: Brands We Love](https://bolger.com/dunkin-donuts-brands-we-love/) - If you’ve ever driven—or walked, for that matter—anywhere in Massachusetts, you’ve seen a Dunkin’ Donuts. The state’s roads seem to have been constructed to connect the fast-serving restaurants with the orange-and-pink signs. That makes sense, considering that the Dunkin’ Donuts story began in the Boston suburb of Quincy in 1948, when William Rosenberg started serving - [Women In Print: Sandy Thao](https://bolger.com/women-in-print-sandy-thao/) - #PrintHERStory Month How did you get involved in print? I was just someone who was looking for a job through a temp agency and was given a position as a machine operator and here I am 10 years later still in the industry and still enjoying what I do. What advice would you share for - [Women In Print: Mariel Bolger](https://bolger.com/women-in-print-mariel-bolger/) - #PrintHERStory Month Tell Me About Yourself My name is Mariel Bolger and I am a third generation Bolger working in print. I follow in the footsteps of two amazing women; the great Genevieve Bolger and Carmen Gutierrez-Bolger (my grandma and mom), who blazed trails of innovation in the industry throughout their careers. I have been - [The Making of a Magazine](https://bolger.com/themakingofamagzine/) - When Heather Lose, Editor-in-Chief for The Tennessee Conservationist magazine, is asked how she would respond to naysayers who wonder why her organization would have a print magazine, she laughs. “The naysayers may not know what we know, which is that print simply is not dead,” Lose says. “People enjoy moving away from their screens to - [Women In Print: Kelsey Kaszas](https://bolger.com/women-in-print-kelsey-kaszas/) - #PrintHERStory Month Tell me about yourself: Hello! My name is Kelsey and I am Bolger’s Digital Marketing Specialist. I started with Bolger in October 2021. I graduated in 2012 from UW-River Falls with a Bachelor’s degree in Marketing, and shortly after started my marketing career. On a personal level, I love spending time with my - [Women In Print: Genevieve Bolger](https://bolger.com/women-in-print-genevieve-bolger/) - #PrintHERStory Month Written by: Dik Bolger G enevieve Bolger, my mother, was a trail blazer for Women in the printing industry. Gen served on multiple national printing boards including Printing Industry of America, NAPL, and Typesetting Industry of America. She also served locally on the Printing Industry of Minnesota Board. This involvement occurred during the - [Women In Print: Rocio Perez-Vera](https://bolger.com/women-in-print-rocio-perez-vera/) - #PrintHERStory Month Tell me about yourself: Hola, My name is Rocio Perez-Vera. I’m a Mexican women that comes from a large family. In my free time, I like going out with my family to different restaurants to try Mexican food (shrimp tacos) or different styles of food here in Minnesota or other states. How did - [A Winter Collaboration](https://bolger.com/awintercollaboration/) - About The Author Cuban-born Carmen Gutiérrez Bolger is a visual artist and former Operations Manager in charge of Prepress at Bolger. Carmen’s 20-year graphic arts career includes her role as a Board of Director in the National Composition Association (NCA), Typographers International Association (TIA), the International Digital Imaging Association (IDIA) and Women Venture. Additionally, she - [You Can’t Afford to Ignore This Volatile Paper Market](https://bolger.com/you-cant-afford-to-ignore-this-volatile-paper-market/) - Sabine Lenz is the founder of PaperSpecs. An award-winning graphic designer with more than 20 years of experience in the United States, Germany, and Australia, she combines a passion for paper and print with a hands-on approach to sharing her knowledge. For tips, events, reviews of printed inspirational pieces, a comprehensive glossary of paper terms, - [How Customer Loyalty Programs Inform Marketing](https://bolger.com/how-customer-loyalty-programs-inform-marketing/) - By Shirley King A loyalty program gathers transactional, demographic, behavioral, preference, and customer experience data from various sources within the business and can craft compelling stories by bringing all this customer information together. That means it can inform your brand’s overall marketing strategy, tactics, and creative development. Shirley King explains how. Hyper-personalized Marketing Customers who - [Milk Street: Brands We Love](https://bolger.com/milk-street-brands-we-love/) - In marketing, there’s an adage that says you can’t do everything, so do less—and do it well. This is particularly apt in 2021, when platforms, channels, data, and means of communicating are infinite. There are exceptions to this approach, of course, and Milk Street seems to be one. The myriad ways in which the Boston-based - [The Logo Guru: Bill Gardner](https://bolger.com/the-logo-guru-bill-gardner/) - The LogoLounge founder talks logo trends, making magic for brands, and why good design blends the subjective and objective. By Tim Sweeney W hen Bill Gardner says the magic of a good logo is the result of blending objective and subjective ideas, he knows of what he speaks—on multiple levels. As the president of Gardner - [The Guide to Virtual Learning for Marketers](https://bolger.com/the-guide-to-virtual-learning-for-marketers/) - S avvy marketers have always engaged in continuing education to stay on top of the latest trends. Today, with the ascendance of digital marketing and evolving technologies, even experienced marketers need additional training to stay ahead of the curve. As the Talent Acquisition Manager at Lululemon and former North American recruitment consultant for Smart, Savvy - [Pivoting to Virtual Events](https://bolger.com/pivoting-to-online-experiences-from-in-person-events/) - Events in the Time of COVID By Kate L. Harrison S ince March, nearly all events, from trade shows and conferences to corporate meetings, have had to pivot from in person to online. According to Forbes, as a result of this shift, some virtual meeting platforms have seen as much as 1,000% growth. That’s not - [Brands We Love: Luke's Lobster](https://bolger.com/brands-we-love-lukes-lobster/) - Luke’s began like many great entrepreneurial stories do—with people who felt unfulfilled in their current jobs and motivated to invest their time in a passion project. I f the home page experience doesn’t make it clear what the company is all about, the “About Us” page of the website does, explaining how the first Luke’s - [Brands We Love: Crocs](https://bolger.com/brands-we-love-crocs/) - Ugly Cool or Just Ugly? A quick Google search for Crocs, the Colorado company that makes foam plastic footwear, yields a few disparaging, though comedic, headlines and a fair few memes. Some are downright hilarious, such as the one that reads “See those little holes? That’s where your dignity leaks out.” Crocs has the last - [Brands We Love: Good Karmal](https://bolger.com/brands-we-love-good-karmal/) - A sense of purpose, a focus on being an all-natural product, and word-of-mouth marketing land Good Karmal in a good place. W ith a clever name like Good Karmal, it’s not difficult to decipher what Patty Triplett West’s company sells. But there’s plenty more to the story than a tasty recipe and some positive vibes. ## Pages - [Home](https://bolger.com/) - How Workflow Automation Is Transforming Communication Management Read Article Compliance is Creative How Secure Workflows Drive Innovation in Regulated Industries Read Article Introducing the New HP PageWide Advantage 2200 Bolger Invests in Next-Generation Print Technology to Power High-Impact, Data-Driven Communication Read Article Simplifying Complex Regulatory Communications at - [Vision Beyond Print](https://bolger.com/culture/) - ABOUT BOLGER Beyond Print. Toward Connection. Secure communications, workflow automation, and print solutions for organizations where accuracy and trust matter. See how Bolger supports complex communications SEE SOLUTIONS Who We Are Bolger helps organizations manage complex communications with confidence. 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As a family-owned company with deep roots and a - [Direct Mail](https://bolger.com/direct_mail/) - Direct Mail Relevant, personalized & effective Play Video The Bolger Advantage Direct mail marketing becomes truly powerful when you leverage the expertise and capabilities of an experienced partner. The Bolger Advantage offers a unique combination of industry knowledge, cutting-edge technology, and personalized service that helps your campaigns achieve maximum impact. With the Bolger Advantage, you - [Vision Beyond Print](https://bolger.com/culture_archived/) - Vision Beyond Print Our core values drive everything we do. Our people are at the heart of Bolger. Play Video Applied Ingenuity In the 1930s, when 3M needed a print workflow solution to a business problem, we collaborated with them to create this unique punch card. Our solution was born out of applied ingenuity. Over - [Bolger Advantage](https://bolger.com/bolger-advantage/) - The Bolger Advantage By Gretchen Hopeman In Direct Mail Navigating USPS Service Standard Changes for Our Clients Read Article By Gretchen Hopeman In Insights Offset Printing Trends to Watch in 2025 Read Article By Gretchen Hopeman In Direct Mail What is EDDM and is it Right For Your Business? Read Article By Gretchen Hopeman In - [Luxury Industry](https://bolger.com/luxury/) - Luxury Printing Excellence in Print: Sustainable, Luxurious, Impactful Premium Print Solutions Since 1934 Where luxury meets sustainability. Bolger delivers sophisticated print and mail solutions that make an impact while respecting our environment. From custom publications to personalized campaigns, we help premium brands stand out. Create something remarkable. 90 of printed mail is opened by the - [Education Industry](https://bolger.com/education/) - Education Print Solutions for Education at Every Level We’re proud to support inclusive learning through accessible print solutions. Our sustainable printing practices ensure quality educational materials with environmental responsibility. Partner with Bolger to enhance your educational printing needs – from a single classroom to an entire campus. 12 of total operational budgets in U.S. educational - [Healthcare Industry](https://bolger.com/healthcare/) - Healthcare Healthcare Solutions At Bolger we help healthcare customers work… Simpler. Faster. Smarter. Consider us your one-stop shop – a beginning to end provider solution – that centralizes program automation using SmartQ Technology, content customization, printing, fulfillment, mailing, reporting – all within one completely integrated HIPAA compliant provider. With over 90 years of experience and - [Financial Services Industry](https://bolger.com/financial-services/) - Financial Services Financial Communications with SmartQ™ In the competitive world of finance, every communication carries weight. Bolger empowers you to make a lasting impression with premium printing solutions that exude sophistication and trust. We utilize the finest sustainable materials and cutting-edge printing techniques, including our exclusive SmartQ™ technology, to create visually stunning and eco-friendly materials. - [Non-Profit Industry](https://bolger.com/non-profit/) - Non-Profit Printing Made Easy: Solutions for Nonprofits with Bolger At Bolger, we understand the unique needs of non-profits and offer tailored solutions to help you achieve your goals efficiently and effectively. With a focus on exceptional service and innovative approaches, we aim to empower your mission and drive sustainable impact. Partner with Bolger to streamline - [Retail Industry](https://bolger.com/retail/) - Retail Smart Direct Mail Solutions Boost your campaign results through personalized messaging, format optimization, postal savings, and response tracking. Our proven approach helps you create mail that gets noticed and delivers measurable returns. Transform your next campaign with data-driven solutions that work. Let’s drive better results together. 90 of direct mail gets opened, compared to - [Direct Mail 2](https://bolger.com/direct-mail-2/) - Direct Mail Relevant, personalized & effective In the fast-paced realm of direct mail marketing, data insights are key to making strategic decisions that drive results. At Bolger, we specialize in turning your data into powerful, personalized direct mail campaigns that resonate with your audience. Our innovative mail formats and a range of maximizers and enhancers - [Print](https://bolger.com/print/) - Print Solutions Think Bolder Play Video Your vision, Our expertise Engaging Print YOUR VISION, OUR EXPERTISE Engaging Print In today’s digital age, nothing quite matches the immersive experience of print. From the precision of offset printing to the versatility of digital variability, engage your customers with an interactive print experience. Get everything you need to - [Toolkit](https://bolger.com/toolkit/) - Print Solutions Toolkit Explore our comprehensive print toolkit for expert solutions and resources tailored to your business's printing needs. Marketing Tools Discover our comprehensive print toolkit, offering tailored solutions and resources to meet your business’s printing needs. Read More Data-Driven Workflows PDF Download Connect with your audience in a highly-relevant, timely, and personal way through - [Fulfillment](https://bolger.com/fulfillment/) - FULFILLMENT Let us do the heavy lifting Inventory Management What you need, when you need it. Put control of your marketing assets and collateral at your fingertips using our SmartQ® platform. Track usage and ensure that the right number of pieces are produced and shipped to your locations and employees with zero waste. Our first fulfillment - [Portfolio](https://bolger.com/portfolio/) - Have a project on the horizon? Contact Us All Books & Publications Compliance & Security Direct Mail Marketing & Promo Packaging Weatherguide Environment Engagement Calendar Beyond Print Magazine Q4 2022 Handmade Path The Voice Publication Netflix Gift Box Godzilla Book Insurance Plan Documents Thymes Catalog YMCA Direct Mail Campaign World of Wong Kar Wai CBD - [Compliance & Security](https://bolger.com/security-compliance/) - Compliance & Security Rest easy with airtight data security and compliance. Secure Products Health Plan Information Summary Benefits Enrollment Forms Financial/Giving Statements Compliance/Regulatory Information Healthcare Financial Education Discover a smarter, more secure way to manage omni-channel communications. 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Δ - [The Voice Flip Book](https://bolger.com/the-voice-print-ehancements/) - The Voice Publication Telling the story through technique LIMITED ONLY BY YOUR IMAGINATION We use print techniques as a tool to drive engagement. Are you introducing something cutting-edge? A grit coating encourages interaction. Are you producing a luxury product? Consider a spot gloss UV. You keep imagining, and we will keep developing. Collaborate with us - [Mailing Cheat Sheet](https://bolger.com/mailing-cheat-sheet/) - We’re going to go out on a limb and guess that mailing requirements aren’t something that you keep top of mind. That’s why we made this little cheat sheet—tiny reminders that you can put wherever you need them—no need to memorize. "*" indicates required fields Phone This field is for validation purposes and should be - [Thank You For Downloading Mailing Cheat Sheet](https://bolger.com/mailing-cheat-sheet-download/) - Thank You For Downloading Our Mailing Cheat Sheet Here you go! 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You can gift them to color and encourage the spread of - [Case Studies](https://bolger.com/case-studies/) - HealthPartners Data-driven communications saved 50% in printing costs HealthPartner’s process for creating enrollment materials was difficult and costly. By leveraging Bolger’s SmartQ technology, they were able to improve efficiencies and cut costs. Read More YMCA 600% increase in response rates with personalization YMCA had a large amount of personalized data for their members. However, they - [Mosaic](https://bolger.com/mosaic/) - What if you could harness the power of individuality AND personalization IN PRINT? Bolger now brings the most advanced forms of personalization to your projects, enabling the creation of one-of-a-kind products for highly memorable brand experiences. Harness the power of VDP and create one-of-a-kind personalized and memorable campaigns. 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However, they struggled with how to implement a direct mail strategy to create a personal touch to their fundraising efforts. Services SmartQ Data Intelligence Direct Mail Variable Data Leveraging Data for Personalization Challenge With a large - [Thomson Reuters](https://bolger.com/case-studies/thomson/) - Thomson Reuters Simplified Workflows & Print-on-Demand Thomson Reuters is a global media company delivering intelligence, technology, and human expertise to help professionals make better decisions and run better companies. Their customers operate in complex arenas covering law, tax, compliance, government, and media. Services SmartQ Workflow Print on Demand Fulfillment Thomson Reuters Thomson Reuters wanted a - [Pharmacy Benefits Manager](https://bolger.com/case-studies/pharmacy-benefits-manager/) - Pharmacy Benefits Manager Customized Data Solutions for Managing Workflows This independent pharmacy benefits manager was looking for a partner that could help them reduce costs while ensuring quality, accuracy, and timeline goals are met. Services Collaborative Innovation SmartQ Data Workflow Fulfillment Printing Single Data-Source Solution Challenge An independent pharmacy benefits manager is owned by 13 - [HealthPartners](https://bolger.com/case-studies/healthpartners/) - HealthPartners Automation Reduced Costs By 50% This family of healthcare companies serves 1.25 million members and provides care to more than 500,000 patients in Minnesota and Wisconsin. However, their existing infrastructure could not support their growing members. 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