Tell me about yourself:
Hello! My name is Kelsey and I am Bolger’s Digital Marketing Specialist. I started with Bolger in October 2021. I graduated in 2012 from UW-River Falls with a Bachelor’s degree in Marketing, and shortly after started my marketing career. On a personal level, I love spending time with my 9 year old son, boyfriend, and two chocolate labs. I love camping in the summer with my family, going to country concerts, and my biggest passion is animal rescue. Currently, I have had 10 foster dogs that I have been able to save from either euthanasia or homelessness on the reservation. If you ask anyone—they will say I am border line “The crazy dog lady”.
How did you get involved in print?
That is a great question. It kind of fell into my lap. In previous roles, I did a lot of event marketing—so I started working with Printers more often for sell sheets, display banners, and promotional items. For 7 years my focus was social media and digital marketing, so being able to start at Bolger I was able to combine my digital skillset and learn Print.
What advice would you share for young women considering or starting a career in print?
I am still new to the Print industry, but so far, I am very impressed. There is SO much to learn. Some may think the printing industry is just printing materials–but it isn’t. There is an art behind it. I would start by following industry magazines, printing companies, and thought leaders on social media. Sign up for newsletters, and attend as many webinars as possible. This helped me in the beginning.
How have mentors helped your personal and career development?
I am slowly making connections within the industry, but overall each person that I have had the chance to connect with has been very helpful. There are a lot of resources available like webinars and articles from industry experts that I have had the chance to join.
What is your favorite part of the print industry?
What intrigues me the most is the art of print. As a marketer, my goal is to connect businesses and consumers to products that will help them grow, and using different print techniques to help create that message and story is really cool.
W here do you see yourself in 5 years within your printing career?
The sky is the limit. I definitely want to grow in my knowledge of the printing industry.