Featured Article

The ad industry veteran talks rebranding exercises, the importance of brand clarity, ways to govern your brand identity, and why branding doesn’t have to be as complicated as we like to make it.

Blake Howard says he authored his new book, Radically Relevant, to “condense 20 years of brand strategy, as well as visual and verbal identity thinking, into a single source that could help organizations that are looking to change but aren’t quite sure how.” The cofounder of Matchstic, an Atlanta-based brand identity firm, Howard has spent two decades helping growing companies improve their brand identity, leading numerous brand relaunches for a wide range of clients—from globally recognized brands such as Boys & Girls Clubs of America, Chick-fil-A, and Publix to ambitious start-ups looking to put themselves on the map.