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Customer Loyalty Programs & Marketing Strategy

On the most basic level, customer rewards programs are a retention strategy designed to motivate consumers to keep buying from their brand instead of the competition. When done well, they do much more. 

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Milk Street: Brands We Love

In marketing, there’s an adage that says you can’t do everything, so do less—and do…

Tips for Updating Your Logo

Looking to update your brand logo? Bill Gardner, founder of Logo Lounge, offers a few…

The Logo Guru: Bill Gardner

The LogoLounge founder talks logo trends, making magic for brands, and why good design blends…

The Future is Green

C onsumers these days are continually encouraged to “go paperless” in order to “go green”…

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