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Shama Hyder on the New PR

“The definition of ‘who is the media?’ has evolved tremendously,” says Shama Hyder.”

Hyder—a globally respected keynote speaker and author on topics such as selling in the digital age, leadership, and personal branding—is the founder and CEO of Zen Media, which delivers PR and marketing for tech-driven B2B brands. She speaks to audiences and writes often about “PR done for the digital age,” which she describes as PR that goes beyond traditional placement.

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