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Featured Article

The Envelope, Please!

Your outer envelope’s or sealed self-mailer’s appearance can be the key to whether your mailpiece gets opened or not—but choosing which creative strategy to lead with isn’t always an easy task. We’ve identified seven creative strategies to inspire you and help design the approach that will work best for you, your audience, and your budget.

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Meet Pantone’s 2022 Color of the Year: Very Peri

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For many, the pandemic has contributed to a lack of connection—the type of connection that…
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Simplified Editorial Calendars, 5 Easy Steps to Strategize and Organize

Many of us begin the year by putting together a 12-month editorial calendar, believing that…
Printing

The Envelope, Please!

Y our outer envelope’s or sealed self-mailer’s appearance can be the key to whether your…

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