Skip to main content

Beyond Print Magazine

Get the FREE print version of Beyond Print Magazine in your mailbox.

Featured Article

Building a Marketing Team From Scratch

Forrest Leighton took over the marketing reins at PERSUIT in early 2022 and built his team from the ground up. Now, after a year, he explains how he did it, what he learned, and what he’d do differently if he started again today.

When Forrest Leighton took over as Vice President of Marketing for PERSUIT in January 2022, they had just celebrated the fifth anniversary of its 2016 founding in Melbourne, Australia. The company had battled through start-up life and driven significant growth, despite having no organized marketing efforts or a marketing leader. A veteran B2B marketing executive, Leighton had plenty of experience building internal marketing organizations when he joined PERSUIT, but he had never done it from the ground up.

Latest Articles


Competitive Research: Understanding the Who, What, Where, and When of Your Competition

T o gain a competitive edge, your business needs to conduct competitive research—and that entails…

Building a Marketing Team from Scratch

"How does one of the first international travel tour companies stay on top for nearly…
Two business women discussing marketing automation initiatives

Gadgets We Love: For Writers

As a marketer—and especially as a writer—your job often boils down to the daily moving…

Helping Power The Future of Print and Graphic Communications

Calling all graphic communications students and educators: the Print and Graphics Scholarship Foundation wants YOU!…

Collaborate with us for customized print solutions to take your business to the next level.

Want a helpful marketing guide?

Our helpful marketing guide will be mailed to you for FREE.

Get a Free Marketing Guide