Like many terms in the digital marketing lexicon, “marketing automation” is widely used in discussions…
bolgerJuly 5, 2022
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The United States Postal Service becomes a hot news item about twice a year. The…
bolgerSeptember 30, 2020
While many marketers continue to rely on single-approach marketing tactics—email, search, direct mail—for many others,…
bolgerJune 8, 2020
With all of the communication choices and channels, why choose print? After all, you need…
bolgerMay 7, 2020
Direct Mail marketing generates heightened engagement and customer response when incorporating the use of data…
bolgerApril 7, 2020
Many organizations, particularly those with user communities of employees, partners, and customers, face the challenge…
bolgerMarch 13, 2020
The Single Customer View All marketers want to understand the customer experience in order to…
bolgerFebruary 23, 2022
Strategic sampling makes the right impression Everyone likes free stuff. It’s just how we humans…
bolgerDecember 20, 2019
Informed Delivery from the US Postal Service sends consumers a preview of the mail they…
bolgerDecember 8, 2021
